Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About
Member Exclusive

2025 Week 24: Beauty Brand and Product Launches

Published June 12, 2025
Published June 12, 2025
isima

This week, celebrity brands are in full swing as Chloë Grace Moretz and Rina Sawayama launch GODMODE and Shakira debuts isima. Elsewhere, Rhode has launched its first product with a male model in its campaign, Typology Paris has entered the haircare category, and Glowbar has announced its first consumer product. Here’s what else caught our editorial team’s attention in the past seven days.RETAILWomen’s hormonal and vaginal health brand O Positiv has expanded into 2,100 CVS stores nationwide. The news comes after a launch into Walmart last month. The brand is also the #1 vaginal probiotic, menopause relief, and PMS supplement at Target.Eco-friendly flushable wipes brand goodwipes has expanded its presence in Walmart, adding Rosewater Flushable Wipes and Down-There Feminine Wash to its roster of products. The brand has also entered Midwest retailer Meijer with its Shea Coco and Rosewater Flushable Wipes.Tanning brand Self Glow by James Read has launched at Credo Beauty at all stores and online. The brand entered the retailer with four products, including: Dusk to Dawn Overnight Tan Facial, Sunbright Tinted Tan Drops, Sunblush Hydrating Tan Mist, and Endless Summer Gradual Tan Moisturizer.BRAND

×

2 Article(s) Remaining

Subscribe today for full access